JobLink is a mobile concept that rethinks how people manage multiple career identities when searching for jobs. Most platforms assume users have one professional identity — but many professionals today work across different industries or roles.

Designers who also freelance as marketers, engineers transitioning into product roles, career changers — they all struggle to represent themselves with a single profile. 43% of job seekers apply across 2+ industries, yet every major platform treats them as a single-track professional.

I ran the full process end-to-end: user research, competitive analysis, card sorting, information architecture, wireframing, usability testing, A/B testing and high-fidelity iOS UI design.

Most job platforms are built around the idea that users have one professional identity. These users face a specific set of compounding problems — not just one.

To understand the challenges job seekers face when applying across different roles, I conducted user surveys and analysed existing job platforms. The goal was to identify key behaviours, pain points and opportunities that could inform the product strategy.

User surveys revealed several common behaviours and frustrations — the data confirmed the problem was systemic, not individual.

I analysed the major job platforms to understand their strengths and, more importantly, where they fall short. Each gap became a direct opportunity for JobLink.

Two main user types emerged during research. Passive job seekers showed the strongest need for a faster, more flexible experience — and became the primary design target.

JobLink introduces a job search experience designed for professionals with multiple career paths. Users create different professional profiles tailored to specific roles or industries — and switch between them instantly when searching or applying.

This means job seekers can apply faster and always present the most relevant version of their professional identity for each opportunity — without duplication, without frustration.

Based on the research insights, the process focused on simplifying the experience and reducing the time cost of applying. Each phase fed directly into the next — no skipped steps, no assumptions left untested.

Early sketches explored different structural approaches before committing to visual design. The goal was to test navigation logic and screen hierarchy — not aesthetics.

After usability testing surfaced the information overload issue, I ran an A/B test to compare two different approaches to the quick apply screen. The goal: understand which layout better matched user expectations before submitting an application.

Version A — Not selected

Users spent significantly more time navigating between screens. The element order didn't match their mental model — they had to hunt for the information they needed before feeling ready to apply.

Version B — Selected

The card element order matched user expectations. Key job details appeared in the sequence users naturally look for them — which meant less time deciding and faster progression to apply.

Before building the high-fidelity UI, a structured design system was established — ensuring consistency across all screens and making future iteration faster and more predictable.

The redesigned experience significantly changed how users searched and applied for jobs. The improvements weren't marginal — the before/after difference was structural.

The 98% intuitive rating wasn't accidental — it came from borrowing interaction patterns users already understood. Profile switching mirrored how social media apps work. Location search mirrored map navigation. This reduced the learning curve to near zero and removed the hesitation that usually accompanies new tools.