Enterprise compliance platform
Dense legal and ops requirements turned into guided workflows — so teams stay compliant without living in spreadsheets.
Available · June 2026
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London
Good afternoon · London
Product designer for
AI, SaaS and mobile.
Works closely with PM, engineering and stakeholders to translate complex business requirements into intuitive, user-centered solutions.
Modules shipped
0
Compliance · HR · AI · learning
Avg. usability uplift
0%
Pre/post test scores
▲ +12pp
Years designing
0+
Graphic · UX/UI · Product
2021 → today
Vibe coding
0→
HTML/CSS · Cursor · Claude
▲
JobLink — multi-profile job search
Full research-to-UI process — surveys, competitive analysis, A/B testing, and an iOS design that scored 98% intuitive vs 67% for Indeed.
Recent highlights
2024–25
Designed 10 modules of an enterprise compliance SaaS — GDPR, HR, occupational health, training.
2025
Led UX/UI for Mila AI language app — 85% usability uplift in pre/post tests.
2025
Built a design system from scratch — tokens, 80+ components, role-based access patterns.
2024
Ran UX research + A/B tests for JobLink — task success 28% → 60%.
2023
Pair-coded production HTML/CSS with Cursor + Claude
2026
Industries shipped to
Enterprise SaaS
Legal & compliance
EdTech / AI
Mobile / iOS
FinTech (audit)
Languages
SpanishNative
EnglishProfessional
Comfortable working in either language with PMs, design leads and stakeholders.
Working from
Remote
London · base
Based in London, available for full-time roles or freelance engagements across the UK and EU.
Selected work · 2023–2026
Work that moved metrics.
Each project focused on a real problem, real users, and a measurable outcome. Click any card to open the full write-up in the panel.
Gallery · not a case study
More UI Designs
Standalone interface explorations — apps, marketing sites and dashboards.
About me · /paula-alonso
Designing products with intention.
Product designer with 5+ years across graphic design, UX/UI and people operations. I bring a rare mix of visual craft, systems thinking and organisational understanding to AI, SaaS and mobile products.
How I think
Most designers open Figma and start with the interface. I start with the users and the organisation: who makes the decisions, where the friction is, what the constraints are, and what will actually get built.
I focus on AI-driven B2B SaaS, enterprise tools and mobile products — the kind of complex systems where good UX has real impact and bad UX has real consequences.
My background in graphic design and people operations shapes how I work: visual craft, systems thinking, and a deep understanding of how organisations actually run.
Experience
2024 →
Data Hatch · Product Designer (Freelance)
Leading end-to-end product design for a compliance-driven enterprise SaaS spanning GDPR, HR, occupational health, business operations and training modules. Defined product architecture, role-based access, and translated regulatory requirements into scalable user-centred design.
2024–25
Mila AI · Product Designer
Led UX/UI for an AI-powered language learning iOS app. Redesigned core flows, wireframes and prototypes — achieved 85% usability improvement. Defined interaction patterns and visual standards through to dev handoff.
2021 →
Paux Design · Founder & Freelance Designer
End-to-end digital products across mobile and web for multiple verticals — from discovery and research to prototyping and final delivery. Independent client management, scope and timelines.
Education
2024
UI & Prototype · Coderhouse
Certification — advanced prototyping and interaction patterns.
2023
UX/UI Design · Coderhouse
Certification — user research, usability testing and design systems.
2010
Bachelor's in Graphic Design · Instituto CEPEC
Foundation in visual design, typography and editorial systems.
Tech stack · proficiency
What I use, how deep, and why.
Calibrated against real production projects.
Design
Core
Figma98%
Design systems92%
Prototyping88%
IA94%
Research
Core
UX audits96%
Interviews90%
A/B testing80%
Usability tests86%
Code & AI
Growing
HTML / CSS78%
Claude AI55%
Cursor55%
Framer70%
Domains
Industries shipped to
Enterprise SaaS
AI & LLM UX
EdTech
Compliance / Legal
HR / People tools
Mobile · iOS
Soft skills & impact
Team outcomes
Collaboration
94%
Compliance
92%
Activation
90%
Retention
88%
Engagement
84%
How I work · methodology
From research to shipped product.
A look at how I approach a project end-to-end. The same 4 phases I bring to every team — adapted to your sprint cadence, design system and stack.
1 · DiscoverPhase 1
Kick-off & alignment
Product goals, user assumptions, tech constraints. I read the brief and challenge it.
Heuristic audit
Current surface, key flows, existing design system — what's broken and what's worth keeping.
Stakeholder map
Who decides, who builds, who's blocked. Where the friction lives before design starts.
2 · DefinePhase 2
User research
Interviews, surveys or analytics — synthesised into patterns, not just quotes.
IA & user flows
Where every screen lives, what it does, how users move. Architecture before pixels.
Hypotheses & metrics
What we're testing, what success looks like, how we'll know it worked.
3 · DesignPhase 3
Wireframes
Low-fi to validate logic and IA. No pixels until the structure holds.
Hi-fi UI
Production-ready screens — tokens, components, states, motion. Built to hand off.
Usability testing
Maze or moderated. Iterate on what users actually do, not what they say they'd do.
4 · ShipPhase 4
Dev handoff
Specs, motion, edge cases. I pair with engineers — not hand off and disappear.
QA & polish
Review staging until it matches Figma. No drift, no negotiated corners.
Post-launch review
What the metrics say. What to keep, what to cut, what ships in the next cycle.
Embedded, not external
I work inside your rhythm — async by default, sync when it moves things forward
Paired with PMs & engineers
Design decisions happen in the open — no black box, no surprises at handoff
Trade-offs on the table early
Scope, constraints, risks — named before they become problems
Decisions documented
In Figma, Notion, or wherever your team already lives — not in my inbox
Tools that fit your stack
Figma · Maze · Cursor · Claude — I bring what works, and drop what doesn't
End-to-end ownership
Research through dev handoff — one person accountable for the full arc
full cycle
Systems thinking
Graphic design + people-ops background — I design the logic, not just the screen
org design
Regulated domains
Compliance, HR, legal — complex constraints translated into usable products
complex UX
AI/LLM UX patterns
Making model behaviour visible, predictable, trustworthy — not just functional
AI-native
HTML/CSS literate
I can read what engineers ship — and catch the drift before it becomes debt
dev-adjacent
Contact · open to roles
Looking for a product designer?
Good to see youHow can I help you?
Tell me what challenge your product is facing - or what you'd like to improve.