• Designed end-to-end digital products for mobile and web across multiple client verticals — from discovery and research through to prototyping and final delivery.
• Managed client communication, timelines and scope independently, consistently delivering quality outcomes on time.
• Collaborated with founders and small teams to define product requirements, UX strategy and visual identity from zero to launch.

• Led end-to-end product design for a compliance-driven enterprise SaaS platform spanning GDPR, HR, occupational health, business operations and training modules.
• Defined product architecture, information hierarchy and role-based access systems across multiple interconnected modules with complex permission logic.
• Translated regulatory and operational requirements into scalable, user-centred design — balancing legal constraints with intuitive interaction patterns.
• Collaborated closely with PMs, developers and stakeholders to align business goals, technical constraints and UX decisions throughout the full product lifecycle.

Visual designs confidential — case study available on request.

• Led UX/UI design for an AI-powered language learning iOS app focused on immersive, personalised experiences.
• Redesigned core user flows, wireframes and interactive prototypes — achieving an 85% usability improvement based on structured testing feedback.
• Defined interaction patterns and visual consistency standards, collaborating with developers through to implementation.