Product Designer · London
Product Designer
I turn complex problems, workflows and information into clear product experiences across SaaS, mobile and AI.
Turning 850 rows of Excel and dense legal documents into a scalable B2B SaaS — GDPR, HR, occupational health and training, with compliance enforced by the product architecture.
View case study
Transformed a conversational AI web app into a mobile-first experience that makes personalisation visible through guided onboarding, an evolving learning path and purposeful practice. Approximately 85% developed; not launched.
View case study
43% of job seekers apply across 2+ industries. Research, A/B testing and iOS design for a job app that lets people switch professional profiles without starting over.
View case studyEnd-to-end digital products across mobile and web — discovery, research, prototyping and delivery, with independent client management.
End-to-end product design for a compliance-driven enterprise SaaS spanning GDPR, HR, occupational health, operations and training.
Led UX/UI for an AI-powered language learning iOS app — core flows, prototypes and visual standards through to handoff.
Product designer with 5+ years across graphic design, UX/UI and people operations. I start with users and the organisation — who decides, where the friction is, what will actually get built — then turn that into clear product structure.
I work on AI-driven B2B SaaS, enterprise tools and mobile products — complex systems where good UX has real impact. Visual craft, systems thinking, and how organisations actually run.
Comfortable working in either language with PMs, design leads and stakeholders.
Based in London, available for full-time roles or freelance engagements across the UK and EU.
Each project focused on a real problem, real users, and a measurable outcome. Click any card to open the full write-up in the panel.
Standalone interface explorations — apps, marketing sites and dashboards.
Product designer with 5+ years across graphic design, UX/UI and people operations. I bring a rare mix of visual craft, systems thinking and organisational understanding to AI, SaaS and mobile products.
Most designers open Figma and start with the interface. I start with the users and the organisation: who makes the decisions, where the friction is, what the constraints are, and what will actually get built.
I focus on AI-driven B2B SaaS, enterprise tools and mobile products — the kind of complex systems where good UX has real impact and bad UX has real consequences.
My background in graphic design and people operations shapes how I work: visual craft, systems thinking, and a deep understanding of how organisations actually run.
End-to-end digital products across mobile and web for multiple verticals — from discovery and research to prototyping and final delivery. Independent client management, scope and timelines.
Leading end-to-end product design for a compliance-driven enterprise SaaS spanning GDPR, HR, occupational health, business operations and training modules. Defined product architecture, role-based access, and translated regulatory requirements into scalable user-centred design.
Led UX/UI for an AI-powered language learning iOS app. Redesigned core flows, wireframes and prototypes to make personalisation, learning progression and practice more visible. Evaluated the experience through exploratory usability testing with existing web app users; the app was approximately 85% developed and did not launch.
Certification — advanced prototyping and interaction patterns.
Certification — user research, usability testing and design systems.
Foundation in visual design, typography and editorial systems.
Calibrated against real production projects.
A look at how I approach a project end-to-end. The same 4 phases I bring to every team — adapted to your sprint cadence, design system and stack.
Product goals, user assumptions, tech constraints. I read the brief and challenge it.
Current surface, key flows, existing design system — what's broken and what's worth keeping.
Who decides, who builds, who's blocked. Where the friction lives before design starts.
Interviews, surveys or analytics — synthesised into patterns, not just quotes.
Where every screen lives, what it does, how users move. Architecture before pixels.
What we're testing, what success looks like, how we'll know it worked.
Low-fi to validate logic and IA. No pixels until the structure holds.
Production-ready screens — tokens, components, states, motion. Built to hand off.
Maze or moderated. Iterate on what users actually do, not what they say they'd do.
Specs, motion, edge cases. I pair with engineers — not hand off and disappear.
Review staging until it matches Figma. No drift, no negotiated corners.
What the metrics say. What to keep, what to cut, what ships in the next cycle.
Tell me what challenge your product is facing - or what you'd like to improve.
You found me. Let's talk.
Product design, AI UX & systems — open the door below or keep exploring.
